Jean-Francois Amadei // 大家好!
My name is Jean-François Amadei, I'm a 24 years old guy living between Hong Kong and Taipei. I'm a former Technology Evangelist at Toro-Asia.com and Digital Media Strategist at Ogilvy Digital Influence HK. I'm currently working on a new Taipei based venture in the mobile application business.
You always find strange stuff in Taiwan (the best and the worst) and I saw one last night in NCCU. Before showing you the picture, I must mention that NCCU (國立政治大學) is a university (where I was a student once) located in Taipei and mainly ruled by "blue" (KMT) people following the "blue" guideline, thus seeing stuff related to mainland china (such as mainland newspapers, teachers and even students) is quite common. But this was quite awkward :
Well...I do :)
I took advantage that I had some private stuff to do in Singapore toI have to say that I was surprised when I first saw this magazine in a 7-11 store (I was searching for the Taiwanese edition of Milk Magazine). It's obviously not edited (nor endorsed IMO) by Facebook Inc. and it seems to be more focused on the casuals games (huge market over here, people are just crazy about Restaurant City or Happy Farmers) available on the platform than the social aspect.
However, this little discovery is quite interesting. When I was working at Ogilvy 360 Digital Influence, I had to conduct numerous research on social medias in Asia and when it came about Taiwan and Social Networks, Wretch.cc always came first in term of number of users and pages view. If Wretch.cc is still (I need to check) the first social network on the island, it shows how in a really short period of time (I recall that in January 2008 none of my Taiwanese friends ever heard of Facebook) Facebook took over the Taiwanese and Hong Kongese users in such extent that some people think that the edition of a magazine would be a valuable opportunity. I think it's Bernard Leong that first talk about that, Facebook really need to open an Asia HQ. Some people might say that Facebook is still struggling in China (less than 500k users...), Korea and Japan where Renren (Ex Xiaonei), Cyworld and Mixi and practically ubiquitous and that it's useless to dig further in these markets. But nowadays we're living in a world where people travel, study abroad and interact a lot each other, thus when a Chinese has friends in Europe, US and wants to keep in touch with them, which social network do you think they would use?When I see that some supposed smart and educated people are able to edict such laws, I keep telling myself that I want more of these guys as competitors, one day or another. I've always been a P2P (or more generally illegal download) addict for more than 10 years, I have no shame to say that as beside I keep buying a lot of stuff (music, videos, softs...etc) that worth to be bought. Lately, I've gradually stopped to download music as some services such as Deezer, Jiwa and the excellent Spotify came out, the quality, the choice and the software (for Spotify) were excellent, thus there was no point for me to keep hanging around P2P stuff. But lately I received two mail, one from Jiwa and one from Spotify both roughly saying the same stuff :
We're writing to you in regards to your Spotify account which up
until now you've been using free of charge. While we are really
happy that you are enthusiastically using Spotify, we are
unfortunately going to have to restrict access to your free
account.
Spotify is currently available in six countries: Sweden, Norway,
Finland, Spain, France and the UK. We never intended to allow
use of our service outside of those countries and we do not run
any adverts on your account like we do in the launch countries.
For this reason we have to restrict your account, you will be
able to log in to Spotify and view music and playlists but not
listen to any music.