Jean-Francois’ posterous

Jean-Francois’ posterous

Jean-Francois Amadei  //  大家好!

My name is Jean-François Amadei, I'm a 24 years old guy living between Hong Kong and Taipei. I'm a former Technology Evangelist at Toro-Asia.com and Digital Media Strategist at Ogilvy Digital Influence HK. I'm currently working on a new Taipei based venture in the mobile application business.

Sep 30 / 11:13pm

Facebook "Magazine" available in Taiwan

I have to say that I was surprised when I first saw this magazine in a 7-11 store (I was searching for the Taiwanese edition of Milk Magazine). It's obviously not edited (nor endorsed IMO) by Facebook Inc. and it seems to be more focused on the casuals games (huge market over here, people are just crazy about Restaurant City or Happy Farmers) available on the platform than the social aspect.

However, this little discovery is quite interesting. When I was working at Ogilvy 360 Digital Influence, I had to conduct numerous research on social medias in Asia and when it came about Taiwan and Social Networks, Wretch.cc always came first in term of number of users and pages view. If Wretch.cc is still (I need to check) the first social network on the island, it shows how in a really short period of time (I recall that in January 2008 none of my Taiwanese friends ever heard of Facebook) Facebook took over the Taiwanese and Hong Kongese users in such extent that some people think that the edition of a magazine would be a valuable opportunity. I think it's Bernard Leong that first talk about that, Facebook really need to open an Asia HQ.

Some people might say that Facebook is still struggling in China (less than 500k users...), Korea and Japan where Renren (Ex Xiaonei), Cyworld and Mixi and practically ubiquitous and that it's useless to dig further in these markets. But nowadays we're living in a world where people travel, study abroad and interact a lot each other, thus when a Chinese has friends in Europe, US and wants to keep in touch with them, which social network do you think they would use?

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Filed under  //  asia   casual games   China   cyworld   facebook   japan   korea   milk   mixi   renren   social networks   taiwan   wretch.cc  

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Sep 11 / 4:14am

We live in Asia so we stink

When I see that some supposed smart and educated people are able to edict such laws, I keep telling myself that I want more of these guys as competitors, one day or another. I've always been a P2P (or more generally illegal download) addict for more than 10 years, I have no shame to say that as beside I keep buying a lot of stuff (music, videos, softs...etc) that worth to be bought. Lately, I've gradually stopped to download music as some services such as Deezer, Jiwa and the excellent Spotify came out, the quality, the choice and the software (for Spotify) were excellent, thus there was no point for me to keep hanging around P2P stuff. But lately I received two mail, one from Jiwa and one from Spotify both roughly saying the same stuff :

We're writing to you in regards to your Spotify account which up
until now you've been using free of charge. While we are really
happy that you are enthusiastically using Spotify, we are
unfortunately going to have to restrict access to your free
account.

Spotify is currently available in six countries: Sweden, Norway,
Finland, Spain, France and the UK. We never intended to allow
use of our service outside of those countries and we do not run
any adverts on your account like we do in the launch countries.
For this reason we have to restrict your account, you will be
able to log in to Spotify and view music and playlists but not
listen to any music.


Full of stupidity isn't it ? (check the "Free The Music" on Jiwa...)

Don't get me wrong, I'm not angry at Spotify or Deezer, their service is still quite amazing and they are only victims of some totally insane copyright laws. If they forbid me to listen music with legals ways, I have no choice to go back using Demonoid or Baidu which both are radically less restrictive on whom listen what and where... 
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Sep 9 / 9:50am

Asia and its little discomforts

I'm not sure about that, but I don't think you've ever read me blogging or twittering bad about my life in Asia, haven't you ? Indeed, I may say that (sometime) I prefer Shanghai or Taipei than Hong Kong for some subjective reasons, but so far I don't find anything special to criticize about living in here. But if I think twice, there a thing that can be a pain in the 屁, The time zone.

If I need to talk to my parents I need to wait minimum 2am (the hour when everyone is back from work), 3 to 4am for the weekly OM's football game and finally the worst...between 2 to 3am to follow Apple's keynote !

The next one is scheduled within few minutes, no majors update are supposed to be released but I'm really interested to see what Apple planned for the iPod Classic's future. It'll be a shame if Apple decide to give up this model as :
  • I already have an iPhone thus I don't want an iPod Touch
  • I have 110Gb of music (yeah I love lossless), you quickly understand that 8, 16, 32 and even 64Gb is quite useless to me...
Wait (10 mins) & See (read) and Eat
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Sep 3 / 8:23pm

What a 坪 worth ?

It's been a long time since the last time I've updated this blog, I'm sorry about that, but a cross-strait moving it's not a quick and easy operation! As I mentioned earlier, the 18/09 I definitely left Hong Kong for Taiwan and moved in a new nice and quite big (25? or 83m2) apartment in Wenshan District, only 15 minutes far (by scooter) from Taipei 101, 東區 or Gongguan. Therefore, I spent the last two weeks by deep cleaning it (it's a new apartment, but it's empty since months) and buy stuff such as a big desk, futon, kitchen stuff and a cat!

Beside that I started to work with Steve Follmer in a new venture called "Chillr" (no website for now, WIP) which is a startup mainly aimed to develop original applications and games for mobile devices such as iPhone and Android. We spent the first days to set up our working tools (computers, to-do lists, tasks management, communication means), some short brainstorms about possible products to develop and of course we looked for an office.

This is where the funny part comes, in Taiwan, the housing surface is not measured in square meters like in Europe or square feet like in Hong Kong, but in "Ping" ("坪"), equal to 3.3m2 and this is standard (not likeJapanese's Tatami). But what should be included in the surface measurement depends on everyone appreciation! As a result we visited a 22坪 office in Gongguan andanother nearby Shida measuring 21坪 and it turned out that the 21坪 was almost twice as big as the 22坪 in Gongguan.

Why that? It's simple, as I said any landlord is free to include what he wants into the measurement that is the lobbies, the hallways, the elevators, the balcony (even though it's outside the apartment and occupied by aircons...) or a too high ceiling. If you plan to rent/buy a house in Taiwan, you won't get so much differencesas we had, but I strongly suggest you to not trust too much what the classified says and always remove two to five 坪 for an apartment and five to ten for a house (with garden...etc).

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Aug 13 / 10:40am

Coming Back Soon!

I'm very sorry for not having updated my blog recently but I'm currently busy as hell. I have to manage : Ogilvy (ok it's almost finished, all the big projects are now done), class and exams (almost one per day, I have two exams this weekend), paperworks (new passport, Taiwan visa...etc) and a friend who came to visit Hong Kong and of course, I had to show him all the finest place in the area.

This tuesday I'm moving to Taiwan, a new venture is waiting for me over there :) But I won't have internet for at least a week so don't expect any update then. 

 

 

 

 

 

 

                                                     
Click here to download:
Coming_Back_Soon.zip (15488 KB)

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Aug 1 / 6:58am

The 幹簡體字 Button

I think it's Albert Einstein who said: "Any intelligent fool can make things bigger and more complex... It takes a touch of genius - and a lot of courage to move in the opposite direction" (basically Make everything as simple as possible). I'm still surprise that I've been fooled because usually I'm a very "straight to the point" and "less is more" guy.

You all know the hatred I can have for the simplified form of Chinese characters (I'm sorry, but the aforementioned quote doesn't apply here...or maybe yes, you can see what is the result of simplification performed by some people who were, obviously, very far to be geniuses) and even though I can recognize them without much problem (if you learn traditional set first, the simplified one can be guessed quite easily, you just need to see it once) it always slowed me and gives me a headache (yes I'm also very stubborn and not diplomatic at all).

The thing is that according to the CNNIC last report (2009/3/23), no less than 96% of websites in the Mainland are filled with simplified characters (note all the work that remains to be done to reverse this trend; also note that officials websites are proposed in traditional as well) and whether we like it or not, we cannot escape this insanity, can't we?

Hu! You have a short memory, I told you I'm stubborn!

A few month ago I decided to code (I don't know how to write a single line, but to learn new thing never scared me) a Safari/Firefox plu-gin that would allow me to instantaneously and invisibly convert any simplified Chinese page into a traditional one with the help of Google Trans lation (We're talking here about a "conversion", not a "translation" thus the result is almost perfect). So I passed days and nights to read books, tutorials, testing some easy then more complicated code until (few weeks of labor later...) a friend of mine mentioned to me that that kind of thing already existed...made by Google 凸(-_-; )


The system is simple, when you are on a web page in simplified, you just need to click on the "幹簡體字" button and the whole page (it's not perfect, things in flash will remain in simplified but important are converted). One example with a random 天涯 Forum page :

Before:

After:


 

To do that it's very simple, you simply drag and drop the "Chinese (Traditional)" link, that you will find in that webpage, onto your Bookmarks Bar. Note that this little trick can also works with other language.

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Filed under  //  China   Chinese   Firefox   Mainland   plugin   Safari   Simplified   Traditional  

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Jul 22 / 8:53pm

Kamesenin.net merged with jfamadei.me

Before starting this blog, I had another one that I started in 2005 and to tell you the truth I'm not very proud of it. It was quite lame, filled with spelling mistakes and not that much interesting that is why I started to think that I should erase it.

But I guess it would be a shame to do that, there is about 550 posts retracing stuff I did, or happened to me and even though it can be really lousy to read, it's still something I spent time working on and it really shows the evolution of my blogging style. Therefore, when I saw that Posetous allows the merging of different blogs into a single one, I decided that it would be interesting to bring back all my old post (all in French sorry). It worked well excepted two (regrettable) things:

- The original layout is not always respected (I mostly have a single text block)
- Pictures are not imported :( (which is a real shame as I'll have, one day or another, shut down the old blog as it's hosted on a friend's private server)

I'll try to contact the Posterous team to see if they can do something about it

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Jul 22 / 4:11am

Central Dusk

Envoyé de mon iPhone

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Filed under  //  Central   Hong Kong  

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Jul 21 / 6:14am

Social Media Internship at Ogilvy

Time flies!

Last Saturday I started my very last courses ("Introduction to Business Intelligence", despite the fancy name and its usefulness, it's amazingly boring and takes place on the week-end -_-; ), in a few weeks my student career will finally be over after 17 years spent sat down watching, listening various teachers and especially having some really really great fun (If you knew all the things we did...).

What about after ? I had some concerns about what can I possibly do after my Msc. Indeed, I'm quite "demanding" about job stuff and my worst fear is having to work in large companies for some highly boring position just because I'll soon have to start paying my student loan (HKU wasn't free...). Hopefully is likely not going to happen as I already found EXACTLY something that fits ALL wishes on my wish list :

1) Startup
2) Tech
3) Internet
4) Mobile
5) Asia

A friend is starting its own start-up and I'll be the first guy in, I'll take care of all the business/marketing side (+ anything else I can do, I'm open!), but I still cannot disclose any further piece of information now ;-) Time flies ? Yes it does, it's been already two months I'm working with the Olgilvy 360's task force (Tim Ho & Thomas Crampton) and we are already assigned to find the lucky people who will replace us !

Let's start by the "official" fact (took from Thomas Crampton blog), then I'll make some personal comments.

In my role as Asia-Pacific Director of 360 Digital Influence at Ogilvy Public Relations Worldwide, I work with a team stretching across 24 cities in 15 Asian territories. Our already strong team aims to be the undisputed leader for social media understanding, strategy and execution in Asia-Pacific.

For my role in this, I have crushing need for an intern.

Are you the right person? If yes, you are:

1- Passionate about social media

You love it, live it and would crawl across broken glass to spend all day working learning about Social Media across Asia.

Required: You must be an active blogger, Twitterer and have accounts on more than one social network.

Bonus points for:
- Blog Googlerank of 2 or higher
- Connections to more than 100 people on any single social network
- More than 150 Twitter followers
- A view on which short URL service is best and why
- A YouTube channel or similar vlogging account

2- Passionate about Asia
If you do not speak an Asian language in addition to English, you must have traveled through the region and read extensively about its cultures.
 
Internship Placement
Ogilvy Public Relations Worldwide – Asia Pacific Region 
If you are self¬ motivated person who is interested in Public Relations and always eager to acquire actual work experience, here is a chance for you!

About Ogilvy PR in Asia¬ Pacific Region: 
Ogilvy Public Relations Worldwide (Ogilvy PR) is an international communications agency and part of the WPP group. Our proven ability to design and deliver successful campaigns, find creative solutions to challenging communications assignments and exceed client expectations has earned us a reputation as a valued partner and industry leader.

Ogilvy PR is Asia’s most influential public relations network ¬more than twice the size of our nearest rival ¬with some 24 offices in 15 countries and employing more than 1,000 people.

About the Job -

This role is ngs/en.js?1248153754" type="text/javascript"> wide ranging and will never be dull. It will include: 

Researching:

- You are responsible for conducting research across almost any given topic.

- Other than just collecting information from the Internet and interviews, you will be required to organize the information, analyze the data, and often write up a full report.

- This task will enable you to gain well-¬rounded techniques in conducting both qualitative and quantitative research.

Media Monitoring:
-    Working as part of the regional network responsible for media coverage reporting, you will be in charge of client media monitoring. ¬
-    Here you will be primarily in charge of sourcing and developing summaries of client news clippings. 
-    ¬The task helps develop and train your ability to judge and determine the significance of coverage published by journalists about your clients.

PR Campaign Support
-    Observing the process of strategic planning you will be required to support the team on any number of tasks from sourcing case studies and credentials for new business pitches to researching topics when working on a project and formulating a PR strategy. 
-    Directly involved in brainstorms you will help generate and create ideas together with the team for PR campaign development. 
-    Some materials development / presentations formatting may also be required. 
-    This task enables you to familiarize yourself with the actual process of PR campaign strategy and planning.
 
PR Event:
-    You will involved in the pre and post event production, set-up and follow up. 
-    Some support in dealing with the media and ongoing relations will be required.  
-    The task provides you with hands on experience when executing tactical activities as part of your overall PR campaign.

Administration Support: 
-    Occasional travel arrangements, bookings and co ordination support.
-    Team financial tasks such as staff expenses, reports and tracking.
-    General in-¬house support across various disciplines such as trainings, meetings for presentation and on-going follow-up.

General: 
You are also required to have: 
- good problem solving skills/good communication and interpersonal skills/ ¬excellent English proficiency/ great enthusiasm for learning/ a responsible and conscientious personality/ ¬a high level of adaptability (in an agency things are changing all the time)

Hours: 
The position will be offered on either a full¬time or part¬ time basis subject to work load. For the full¬time role, you are required to work at least 7.5 hours each day (9am to 5.30pm – with one hour for lunch). For the part¬ time role, you will be required to work at least two days a week which can be flexible, subject to University timetable availability.

Visa: 
Sponsorship is not offered for this position and it is anticipated that the person will already have a work permit for Hong Kong.

The passion for Social Medias is indeed a "sine qua non" condition if you want to join us, I'll even say that you need an extended knowledge on the topic or else you will be soon overloaded. The requirement about blogs, followers on Twitter and Facebook may seem exaggerated, but it's the assurance for us to be sure that you know what we are talking about.

You will work with the "regional team" we are therefore focused the Asia-Pacific market. It's really important to already have an extended knowledge on the region (which countries, which cultures, which politics, what are the links between all of them...etc), we just don't want these kinds of people who think that Taiwan is a country at the north of Malaysia and that Brunei is a small village in Provence.

The work atmosphere is just great, the Hong Kong office is located in the middle of the city (Central) with a very large, clear offices with all the facilities to make you feel comfortable (and the view is AMAZING...that just my point of view)

Even though we still have to work for about a month, the positions are actually already available. To work with Thomas Crampton implies to learn and integrate his (and Ogilvy's) way of working with some special tools (Radian 6, Powerpoint, iMovie '09...etc), some training (by all of us) will be necessary to make a smooth transition.

We actually need two people to replace Tim Ho and me. We (very) basically work that way :

- Thomas gives all the information he needs and requirements

- I crawl all the sources I have (Internet, Reports...etc) and I turn raw data into a more usable form

- Tim transforms all these data into visual reports (He's a PPT killer)

Of course this is just a snapshot and we often give a hand to help each other. If you think you are the right person, please email me at jf.amadei(at)gmail.com, Tim tim(at)tim-ho.com or Tom thomas(at)crampton.com
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Filed under  //  360 Digital Map   asia   Internship   Ogilvy   Social Media  

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Jul 19 / 9:28pm

如果大陸現在恢復繁體,禁止使用簡體字,你有何反應? 從天涯社區

這是一點點老可是評論仍然很有意思 via 天涯社區

中國應該推動世界漢文字的統一,簡體漢字比繁體漢字要好學易記!

"China should promote the unity of the Chinese language, Simplified Chinese are easier to learn and remember than Traditional Chinese characters" (Totally wrong, only dumbs have problems with traditional set. The simplified is maybe faster to hand write (but who write nowadays?) but not faster to learn or remember at all. Because of the decomposition, traditional set are (to me) even faster to learn)

繁體字好,那才是中國字,

"Traditional chars are the (only good one) chinese writing"

扯淡

"Nonsense" (死)

好漂亮的繁體字

"Traditional chars are beautiful" (True, Simplified are just ugly)

繁體字是藝術,簡體字是生活 

"Traditional chars are art, Simplified are (the real) life" (笨蛋...)

用電腦,打拼音 

"Use computers, type Pinyin" (Totally agree, this netizen means that nowadays with computer it doesn't matter which set do you learn as computers can switch from one to another instantaneously. If you follow this reasoning you understand why simplified are more and more useless)

 

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