We might be often annoyed by ads but let's face it we're addicted to them; the first thing I got rid of when I installed a no-ads plugin for Firefox (when I was a Firefox user a long ago) was the plugin itself, the websites became much less lively without all the garlands. Some people (rightly) think that advertising is art and that you need more than a genius touches to makes thing work (i.e make people interested to your product or your brand in here).
Obviously Sun Life Financial hired the right company. One sentence, few figures and all is clear to us, even for people (like me) who never heard about SLF before. Just excellent.
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