Social Media Internship at Ogilvy
Time flies!
Last Saturday I started my very last courses ("Introduction to Business Intelligence", despite the fancy name and its usefulness, it's amazingly boring and takes place on the week-end -_-; ), in a few weeks my student career will finally be over after 17 years spent sat down watching, listening various teachers and especially having some really really great fun (If you knew all the things we did...). What about after ? I had some concerns about what can I possibly do after my Msc. Indeed, I'm quite "demanding" about job stuff and my worst fear is having to work in large companies for some highly boring position just because I'll soon have to start paying my student loan (HKU wasn't free...). Hopefully is likely not going to happen as I already found EXACTLY something that fits ALL wishes on my wish list : 1) Startup2) Tech
3) Internet
4) Mobile
5) AsiaA friend is starting its own start-up and I'll be the first guy in, I'll take care of all the business/marketing side (+ anything else I can do, I'm open!), but I still cannot disclose any further piece of information now ;-) Time flies ? Yes it does, it's been already two months I'm working with the Olgilvy 360's task force (Tim Ho & Thomas Crampton) and we are already assigned to find the lucky people who will replace us !
In my role as Asia-Pacific Director of 360 Digital Influence at Ogilvy Public Relations Worldwide, I work with a team stretching across 24 cities in 15 Asian territories. Our already strong team aims to be the undisputed leader for social media understanding, strategy and execution in Asia-Pacific.
For my role in this, I have crushing need for an intern.
Are you the right person? If yes, you are:
1- Passionate about social media
You love it, live it and would crawl across broken glass to spend all day working learning about Social Media across Asia.
Required: You must be an active blogger, Twitterer and have accounts on more than one social network.
Bonus points for:
- Blog Googlerank of 2 or higher
- Connections to more than 100 people on any single social network
- More than 150 Twitter followers
- A view on which short URL service is best and why
- A YouTube channel or similar vlogging account
2- Passionate about Asia
If you do not speak an Asian language in addition to English, you must have traveled through the region and read extensively about its cultures.
Internship Placement
Ogilvy Public Relations Worldwide – Asia Pacific Region
If you are self¬ motivated person who is interested in Public Relations and always eager to acquire actual work experience, here is a chance for you!
About Ogilvy PR in Asia¬ Pacific Region:
Ogilvy Public Relations Worldwide (Ogilvy PR) is an international communications agency and part of the WPP group. Our proven ability to design and deliver successful campaigns, find creative solutions to challenging communications assignments and exceed client expectations has earned us a reputation as a valued partner and industry leader.
Ogilvy PR is Asia’s most influential public relations network ¬more than twice the size of our nearest rival ¬with some 24 offices in 15 countries and employing more than 1,000 people.
About the Job -
This role is ngs/en.js?1248153754" type="text/javascript"> wide ranging and will never be dull. It will include:
Researching:
- You are responsible for conducting research across almost any given topic.
- Other than just collecting information from the Internet and interviews, you will be required to organize the information, analyze the data, and often write up a full report.
- This task will enable you to gain well-¬rounded techniques in conducting both qualitative and quantitative research.
Media Monitoring:
- Working as part of the regional network responsible for media coverage reporting, you will be in charge of client media monitoring. ¬
- Here you will be primarily in charge of sourcing and developing summaries of client news clippings.
- ¬The task helps develop and train your ability to judge and determine the significance of coverage published by journalists about your clients.
PR Campaign Support:
- Observing the process of strategic planning you will be required to support the team on any number of tasks from sourcing case studies and credentials for new business pitches to researching topics when working on a project and formulating a PR strategy.
- Directly involved in brainstorms you will help generate and create ideas together with the team for PR campaign development.
- Some materials development / presentations formatting may also be required.
- This task enables you to familiarize yourself with the actual process of PR campaign strategy and planning.
PR Event:
- You will involved in the pre and post event production, set-up and follow up.
- Some support in dealing with the media and ongoing relations will be required.
- The task provides you with hands on experience when executing tactical activities as part of your overall PR campaign.
Administration Support:
- Occasional travel arrangements, bookings and co ordination support.
- Team financial tasks such as staff expenses, reports and tracking.
- General in-¬house support across various disciplines such as trainings, meetings for presentation and on-going follow-up.
General:
You are also required to have:
- good problem solving skills/good communication and interpersonal skills/ ¬excellent English proficiency/ great enthusiasm for learning/ a responsible and conscientious personality/ ¬a high level of adaptability (in an agency things are changing all the time)
Hours:
The position will be offered on either a full¬time or part¬ time basis subject to work load. For the full¬time role, you are required to work at least 7.5 hours each day (9am to 5.30pm – with one hour for lunch). For the part¬ time role, you will be required to work at least two days a week which can be flexible, subject to University timetable availability.
Visa:
Sponsorship is not offered for this position and it is anticipated that the person will already have a work permit for Hong Kong.
The passion for Social Medias is indeed a "sine qua non" condition if you want to join us, I'll even say that you need an extended knowledge on the topic or else you will be soon overloaded. The requirement about blogs, followers on Twitter and Facebook may seem exaggerated, but it's the assurance for us to be sure that you know what we are talking about.
You will work with the "regional team" we are therefore focused the Asia-Pacific market. It's really important to already have an extended knowledge on the region (which countries, which cultures, which politics, what are the links between all of them...etc), we just don't want these kinds of people who think that Taiwan is a country at the north of Malaysia and that Brunei is a small village in Provence. The work atmosphere is just great, the Hong Kong office is located in the middle of the city (Central) with a very large, clear offices with all the facilities to make you feel comfortable (and the view is AMAZING...that just my point of view) Even though we still have to work for about a month, the positions are actually already available. To work with Thomas Crampton implies to learn and integrate his (and Ogilvy's) way of working with some special tools (Radian 6, Powerpoint, iMovie '09...etc), some training (by all of us) will be necessary to make a smooth transition.We actually need two people to replace Tim Ho and me. We (very) basically work that way :
- Thomas gives all the information he needs and requirements
- I crawl all the sources I have (Internet, Reports...etc) and I turn raw data into a more usable form
- Tim transforms all these data into visual reports (He's a PPT killer)
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