"Touch Ground" advertising by LG
This is an another smart interactive advertising example that I found in the Causeway Bay MTR. In order to promote its new phone, the Arena ("sand" in Italian, strongly inspired by the iPhone), LG set up an interactive giant phone projected on the ground. The twist is you can try the phone's interface by simply step on the widgets or buttons. For those of you whom ever been to Taipei, this technology is the same as the one we can enjoy at the top of the Taipei 101 building (when you walk on space or clouds)
2 comments
May 19, 2009
Tim Ho said...
Great use of technology. Should take MTR more often. How sensitive is the sensor?
May 19, 2009
Jean-Francois Amadei said...
Its not a sensor actually, its a camera located beside the projector that determine where your feet are stepping on.
Its not as sensitive as an iPhone but the lantency is bellow 1sec.
Leave a comment...
To leave a comment on this posterous, please login by clicking one of the following.
