Jean-Francois Amadei
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大家好！
My name is Jean-François Amadei, I'm a 24 years old guy living between Hong Kong and Taipei. I'm a former Technology Evangelist at Toro-Asia.com and Digital Media Strategist at Ogilvy Digital Influence HK. I'm currently working on a new Taipei based venture in the mobile application business.
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Subscribe via RSS »"Touch Ground" advertising by LG
This is an another smart interactive advertising example that I found in the Causeway Bay MTR. In order to promote its new phone, the Arena ("sand" in Italian, strongly inspired by the iPhone), LG set up an interactive giant phone projected on the ground. The twist is you can try the phone's interface by simply step on the widgets or buttons. For those of you whom ever been to Taipei, this technology is the same as the one we can enjoy at the top of the Taipei 101 building (when you walk on space or clouds)
Comments (2)
Its not as sensitive as an iPhone but the lantency is bellow 1sec.
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